
Root Wellness
The root of the problem: an MLM’s inability to remove unsubstantiated health claims.
Rodriguez et al. v. Veridian Healthcare LLC
22-cv-2989, S.D.N.Y.
(April 2022)
Theracare and Healthwise pain relieving patches
Misleadingly marketing products as “Maximum Strength” when other products deliver more lidocaine
Misleadingly marketing that patches stay put and work for up to 12 hours when they don’t
Pending
The root of the problem: an MLM’s inability to remove unsubstantiated health claims.
Plaintiffs allege packaging misrepresents lidocaine dosages as ‘maximum strength,’ among other things.
Cost to ask a question and actually have it answered remains elusive for consumers.
Sometimes the trick is the treat.
Future environmental ads must acknowledge bank’s role in climate crisis.