Tostitos Hint of Lime Chips
Allegations: Misleadingly marketing that lime is a flavoring ingredient in the chips when the ingredients list reveals the chips do not contain any limes and the flavor comes from unspecified…
SunChips “100% Whole Grain” Claims
Case Name (Date)
Baum et al. v. Frito-Lay, Inc.
25-cv-1408, C.D. Cal.
(June 2025)
Product/Service
SunChips
Allegations
Falsely marketing products as “100% Whole Grain” when they contain maltodextrin, which is made from corn and not a whole grain
Status
Pending
Class-Action Tracker
Ruffles Baked Cheddar and Sour Cream Potato Chips
Allegations: Misleadingly marketing that sour cream is a flavoring ingredient when the sour cream flavor comes from an artificial ingredient
Ruffles Baked Cheddar and Sour Cream Potato Chips
Ruffles Cheddar & Sour Cream Potato Chips
Ruffles Cheddar and Sour Cream Potato Chips
Frito-Lay’s Food Products
Frito-Lay’s Pretzels
Lay’s Potato Chips, Fritos, and Other Frito-Lay Snacks
Frito-Lay “All Natural” Bean Dip
Frito-Lay Salt and Vinegar Potato Chips
The Latest
Throwing the Red Flag on Super Bowl Claims
The commercials may be funny but don’t be fooled by some of the claims.
Gatorade Challenges BodyArmor’s ‘Superiority’ Claims
Issue heads to the FTC following a complaint from competing sports drink Gatorade.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws?
A majority have faced false-ad challenges within past five years.
Gatorade Mobile App
Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…
The Super Bowl of Advertising
Where else are the ads?