Class Action

Suave Professionals Keratin Smoothing Kit

Class Action

Suave Professionals Keratin Smoothing Kit

March 2016: The Seventh Circuit Court of Appeals affirmed the district court’s decision to approve the settlement.

July 2014: A federal judge approved the settlement to this lawsuit.

February 2014: A federal judge preliminarily approved a settlement worth a little more than $10 million (with $250,000 in a “Reimbursement Fund” and $10,000,000 in an “Injury Fund”) to a class-action lawsuit alleging that Unilever falsely markets Suave Professionals Keratin Infusion 30 Day Smoothing Kit. The complaint, which was originally filed in 2012, alleged that the company falsely represents that the Kit will smooth hair and coat it with Keratin (a protein found naturally in hair) without informing consumers that the ingredients actually cause significant hair loss upon proper application. According to the settlement terms, class members who purchased a smoothing kit and did not suffer bodily injury as a result of using it may receive a $10 refund from the “Reimbursement Fund.” In addition, class members who suffered bodily injury – such as damage to the scalp or hair loss – as a result of using the Kit may receive money from the “Injury Fund” to reimburse them for the expenses of treating that injury. (Reid et al v. Unilever United States, Inc., LEK, Inc., and Conopco, Inc. d/b/a Unilever Home and Personal Care USA, Case No. 12-cv-06058, N. D. IL.).

For more information about class-action lawsuits regarding Suave Professionals Keratin Smoothing Kit and TINA.org’s coverage of the product, click here.

For more information about other class-action lawsuits against Unilever and TINA.org’s coverage of the company, click here.

 

 


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