L’Oréal
TINA.org objected to a settlement that sought to resolve claims filed by the FTC against L’Oréal for deceptively advertising its Lancôme Génifique and L’Oréal Paris Youth Code skincare products by…
Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit
January 2018: The Smith case was transferred to the Southern District of Alabama to be consolidated with similar cases. (Smith v. L’Oreal USA, Inc. and Soft Sheen-Carson, LLC, Case No. 18-cv-19, S. D. AL.)
September 2017: Another class-action lawsuit was filed alleging that the marketing for Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit does not adequately warn consumers that using the product may cause significant hair loss and skin and scalp irritation. (Smith et al v. L’Oréal, USA, Inc. and Soft Sheen-Carson, LLC, Case No. 17-cv-1661, N. D. AL.)
July 2017: This case was consolidated with two similar class actions against L’Oréal, Carter v. L’Oréal USA and Blackmon v. L’Oréal USA. (Case No. 16-cv-508, S. D. AL.)
May 2017: The Valrie case was transferred from the northern district of Alabama to the southern district of Alabama.
February 2017: A class-action lawsuit was filed against L’Oréal USA and Soft Sheen-Carson for allegedly deceptively marketing Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit as safe and gentle without adequately disclosing that the product may cause serious injuries, including significant hair loss and burns. (Valrie et al v. L’Oréal USA and Soft Sheen-Carson, LLC, Case No. 17-cv-306, N. D. AL.)
For more information about the marketing of hair products, click here.
Legal Action
Class-Action Tracker
CeraVe Acne Products
Allegations: Misleadingly representing that products were safe
La Roche-Posay Acne Products
Allegations: Misrepresenting that products were safe when they contained, or were at risk of containing, the carcinogen benzene
Several Brands of Sunscreen Sold at Walgreens
Allegations: Falsely advertising sunscreens as waterproof
L’Oréal Waterproof Mascara
Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans
L’Oréal Paris Cosmetics
Allegations: Misleadingly marketing cosmetics as made in France when they are actually manufactured in the United States and Canada
Dark & Lovely Hair Relaxers
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including endometriosis, abnormalities in reproductive organs, and various cancers
Dark & Lovely, Motions, Organica Root Stimulator, and Olive Oil Relaxer
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including cancer
L’Oréal and Soft Sheen Hair Straighteners and Relaxers
Allegations: Misrepresenting products as safe when they contain chemicals that increase the risk of cancer
Various L’Oréal and Lancôme Products with SPF Protection
Allegations: Falsely advertising that products provide protection from the sun for 24 hours
Redken Dry Shampoo
Allegations: Failing to disclose that products contain the carcinogen benzene
Clarisonic Face Brushes
Allegations: Falsely advertising face brushes as waterproof
L’Oreal Collagen Products
Allegations: Falsely advertising that products “restore [the] skin’s cushion” and “smooth wrinkles” when collagen applied topically does not penetrate skin to provide such benefits
Bottles of Liquid Cosmetics from L’Oréal
Allegations: Misleadingly stating the amount of product in bottles without disclosing that bottles have defective pumps that fail to dispense significant amounts
CeraVe Moisturizing Lotions
Oil-Free Cosmetics from Maybelline and L’Oréal
EverSleek KeratinCaring Hair Products
L’Oréal and Maybelline Liquid Cosmetics
L’Oréal Liquid Cosmetics
CeraVe Eczema Products
L’Oréal’s Revitalift Products
CeraVe Baby Sunscreen
Amla Legend Rejuvenating Ritual Relaxer
L’Oreal Paris® Advanced Haircare Total Repair 5 Damage Erasing Balm
Matrix Essentials and L’Oreal Keratindose Products
Maybelline Super Stay Lipstick
Maybelline SuperStay Makeup
Urban Decay Lush Lash System and Other Eyelash-Boosting Products
Urban Decay Lush Lash System
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