Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Litton et al. v. Roblox Corp., Epic Games, Inc., Microsoft Corp., and Mojang AB
25-cv-3088, N.D. Cal.
(Mar. 2026)
Roblox, Fortnite, Minecraft, and Xbox
Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games and platforms
Claims against Microsoft and Mojang voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; claims against Roblox and Epic Games remain pending
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Allegations: Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games…
Allegations: Making misleading representations in Fortnite and Rocket League
Sarah Perez, TechCrunch
Some of the worst ads TINA.org covered this year.
What’s stopping advertisers from targeting children now?
Prohibited content slips through the cracks.
Marty Swant & Alexander Lee, Digiday