Lone River Ranch Water
Allegations: Misleadingly marketing products as ranch water when the ingredient lists show that the drinks do not contain any tequila and contain an added sweetener
Red Stripe® Beer
May 2016: Plaintiffs voluntarily dismissed claims against Diageo-Guinness USA, Inc. When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not been disclosed.
April 2016: A federal judge dismissed claims against Diageo-Guinness USA, Inc. finding that the packaging and labels would not mislead reasonable consumers into believing the beer is brewed in Jamaica with Jamaican ingredients. The Court gave Plaintiffs 15 days to file an amended complaint.
December 2015: Plaintiffs voluntarily dismissed claims against Diageo PLC When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not been disclosed.
July 2015: A class-action lawsuit was filed against Diageo plc and Diageo-Guinness USA Inc. for allegedly deceptively marketing Red Stripe® beer as being brewed in Jamaica with Jamaican ingredients when it is actually brewed in the Latrobe, Pennsylvania with ingredients from the United States. (Dumas et al v. Diageo plc and Diageo-Guinness USA Inc., Case No. 15-cv-1681, S. D. CA.)
For more information about the marketing of alcohol and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
Ron Zacapa 23 Centenario Rum
Allegations: Misleadingly marketing that the rum is 23 years old when fine print reveals that the product comes from a blend of rums aged 6 to 23 years
The Latest
Another One: TINA.org Calls Out DJ Khaled’s Undisclosed Alcohol Ads, Again
DJ Khaled is back to his old ways with his latest new drink alert.
5 Takeaways from #NAD2021
Checking in on the system of self-regulation in the ad industry.
TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.
TINA.org’s Social Media Influencers Actions
A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.
Influencers Defy FTC Rules on Disclosure Despite Warnings
TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.