In September 2020, a class-action lawsuit was filed against The Golub Group for allegedly misleadingly marketing that the flavor in its pics Vanilla Soymilk comes from vanilla when, according to plaintiffs, the ingredients list reveals that the product also contains unspecified “Natural Flavors.” (Parmely et al v. The Golub Corp., Case No. 20-cv-7491, S.D.N.Y.)

For more of TINA.org’s coverage of vanilla marketing claims, click here.


Class-Action Tracker

PICS Lowfat Vanilla Yogurt

Class Action

PICS Lowfat Vanilla Yogurt

Allegations: Misleadingly marketing that the flavor comes from vanilla and “other natural flavors” without disclosing the yogurt contains an artificial flavoring ingredient

Pics Vanilla Bean Ice Cream

Class Action

Pics Vanilla Bean Ice Cream

In September 2020, a class-action lawsuit was filed against The Price Chopper for allegedly misleadingly marketing that the flavoring ingredient in pics Vanilla Bean Ice Cream is vanilla when, according…

pics Vanilla Almondmilk from Price Chopper

Class Action

pics Vanilla Almondmilk from Price Chopper

In December 2019, a class-action lawsuit was filed against Price Chopper alleging that the front labels of pics vanilla almondmilk misleadingly represent that the characterizing flavor in the product is…


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