Class Action

Pics Vanilla Bean Ice Cream

Class Action

Pics Vanilla Bean Ice Cream

In September 2020, a class-action lawsuit was filed against The Price Chopper for allegedly misleadingly marketing that the flavoring ingredient in pics Vanilla Bean Ice Cream is vanilla when, according to the complaint, the ingredients list reveals that the product contains unspecified “Natural Flavor.” Plaintiffs also claim that the company misleadingly adds exhausted “Ground Vanilla Beans” that do not add any flavor to make consumers think the ice cream contains more vanilla than it actually does. (Magnuson et al v. The Price Chopper, Inc., Case No. 20-cv-7497, S.D.N.Y.)

For more of TINA.org’s coverage of vanilla marketing claims, click here.


Class-Action Tracker

PICS Lowfat Vanilla Yogurt

Class Action

PICS Lowfat Vanilla Yogurt

Allegations: Misleadingly marketing that the flavor comes from vanilla and “other natural flavors” without disclosing the yogurt contains an artificial flavoring ingredient

pics Vanilla Soymilk

Class Action

pics Vanilla Soymilk

In September 2020, a class-action lawsuit was filed against The Golub Group for allegedly misleadingly marketing that the flavor in its pics Vanilla Soymilk comes from vanilla when, according to…

pics Vanilla Almondmilk from Price Chopper

Class Action

pics Vanilla Almondmilk from Price Chopper

In December 2019, a class-action lawsuit was filed against Price Chopper alleging that the front labels of pics vanilla almondmilk misleadingly represent that the characterizing flavor in the product is…


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TINA.org Reports Meal Kit Giant HelloFresh to FTC

Press Release

TINA.org Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…


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