Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Dalewitz et al. v. The Procter & Gamble Co.
22-cv-7323, S.D.N.Y.
(Aug. 2022)
Oral-B Glide dental floss
Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals (per- and polyfluoroalkyl substances, or PFAS) that are harmful to humans and the environment
Dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Falsely marketing that toothbrushes whiten teeth when they don’t
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
These brand-relationship disclosures are far from world-class.
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
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The U.S. flag features prominently in this Gillette ad despite the fact that many of its products aren’t “Made in the USA.”