Playtex Simply Gentle Glide Tampons
Allegations: Misleadingly marketing products as safe, gentle, and purified
Lowe et al. v. Edgewell Personal Care Co.
23-cv-834, N.D. Cal.
(Feb. 2023)
o.b. Organic tampons
Falsely marketing products as organic and free from chemicals that harm people and the environment when testing shows that they contain toxic chemicals (per- and polyfluoroalkyl substances, or PFAS)
Dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Misleadingly marketing products as safe, gentle, and purified
Allegations: Falsely advertising sunscreens as waterproof
Allegations: Falsely marketing products as if they are specifically designed for the face when they contain the same formula as regular Banana Boat Sport Ultra
Allegations: Falsely marketing that products “kill 99.99% of germs” when the active ingredient is ineffective against many bacteria and viruses
Allegations: Falsely marketing sunscreens as “Reef Friendly” when they contain ingredients that are harmful to coral reefs and marine life
Allegations: Falsely marketing sunscreens as “reef friendly” when chemicals in them cause damage to coral reefs
Allegations: Misleadingly marketing that the product is specifically designed for babies and charging a premium for the product when it contains the same formulation of the same ingredients as an…
Allegations: Falsely marketing that wipes “Kill[] 99.99% of Germs” when the concentration of the active ingredient does not kill a vast majority of germs, viruses, bacteria and spores
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
In July 2020, a class-action lawsuit was filed against Edgewell Personal Care for allegedly falsely marketing that Wet Ones hand wipes “Kill[] 99.99% of Germs” when, according to the complaint,…
June 2018: This case was voluntarily dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. May 2018: The parties reached a settlement agreement…
In April 2018, a class-action lawsuit was filed against Edgewell Personal Care Company for allegedly misleadingly representing that Banana Boat’s sunscreens for kids and babies have an SPF of 50…
In October 2017, a class-action lawsuit was filed against Edgewell Personal Care for allegedly falsely marketing Banana Boat Kids MAX Protect & Play sunscreens as having an SPF of 100…
In October 2016, seven false advertising class-action lawsuits regarding the marketing of Banana Boat Kids SPF 50 sunscreens were consolidated for pre-trial proceedings. The complaints allege that the marketing for…
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