Nutrafol
TINA.org found hair growth supplement company using deceptive marketing tactics to sell products.
Smith et al. v. Nutraceutical Wellness, Inc.
23-cv-3787, S.D.N.Y.
(May 2023)
Nutrafol
Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding when the studies the company relies on to make such claims are flawed
Making hair growth claims without disclaimers required under federal regulations
Settled and dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
TINA.org found hair growth supplement company using deceptive marketing tactics to sell products.
Allegations: Falsely marketing that the ingredients in products are “medical grade” and “clinically proven” to treat hair loss and that products were formulated by physicians
Allegations: Making misleading claims in the marketing for Nutrafol
Some of the worst ads TINA.org covered this year.
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.
Supplement and serum companies are targeting consumers experiencing hair loss.
Illegal claims that company’s products prevent hair loss also need to go.