L’Oréal
TINA.org objected to a settlement that sought to resolve claims filed by the FTC against L’Oréal for deceptively advertising its Lancôme Génifique and L’Oréal Paris Youth Code skincare products by…
L’Oréal’s Revitalift Products
In February 2019, a class-action lawsuit was filed against L’Oréal for allegedly misleadingly marketing that Revitalift® products will affect the structure and function of skin by making unqualified claims that the products will lift, firm, and repair skin, as well as eliminate wrinkles, without meeting the FDA requirements to make such claims. (Borchenko et al v. L’Oréal, Case No. 19-cv-1427, C. D. CA.)
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Legal Action
Class-Action Tracker
CeraVe Acne Products
Allegations: Misleadingly representing that products were safe
La Roche-Posay Acne Products
Allegations: Misrepresenting that products were safe when they contained, or were at risk of containing, the carcinogen benzene
Several Brands of Sunscreen Sold at Walgreens
Allegations: Falsely advertising sunscreens as waterproof
L’Oréal Waterproof Mascara
Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans
L’Oréal Paris Cosmetics
Allegations: Misleadingly marketing cosmetics as made in France when they are actually manufactured in the United States and Canada
Dark & Lovely Hair Relaxers
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including endometriosis, abnormalities in reproductive organs, and various cancers
Dark & Lovely, Motions, Organica Root Stimulator, and Olive Oil Relaxer
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including cancer
L’Oréal and Soft Sheen Hair Straighteners and Relaxers
Allegations: Misrepresenting products as safe when they contain chemicals that increase the risk of cancer
Various L’Oréal and Lancôme Products with SPF Protection
Allegations: Falsely advertising that products provide protection from the sun for 24 hours
Redken Dry Shampoo
Allegations: Failing to disclose that products contain the carcinogen benzene
Clarisonic Face Brushes
Allegations: Falsely advertising face brushes as waterproof
L’Oreal Collagen Products
Allegations: Falsely advertising that products “restore [the] skin’s cushion” and “smooth wrinkles” when collagen applied topically does not penetrate skin to provide such benefits
Bottles of Liquid Cosmetics from L’Oréal
Allegations: Misleadingly stating the amount of product in bottles without disclosing that bottles have defective pumps that fail to dispense significant amounts
CeraVe Moisturizing Lotions
Oil-Free Cosmetics from Maybelline and L’Oréal
EverSleek KeratinCaring Hair Products
L’Oréal and Maybelline Liquid Cosmetics
L’Oréal Liquid Cosmetics
CeraVe Eczema Products
Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit
CeraVe Baby Sunscreen
Amla Legend Rejuvenating Ritual Relaxer
L’Oreal Paris® Advanced Haircare Total Repair 5 Damage Erasing Balm
Matrix Essentials and L’Oreal Keratindose Products
Maybelline Super Stay Lipstick
Maybelline SuperStay Makeup
Urban Decay Lush Lash System and Other Eyelash-Boosting Products
Urban Decay Lush Lash System
The Latest
L’Oréal Youth Code Texture Perfector Pore Vanisher
A reader alerted us to an ad for L’Oréal’s Youth Code Texture Perfection Pore Vanisher. According to the commercial, the cream: instantly minimizes the look of pores and in four…
L’Oréal Mascara
The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…
Hair-raising Hair Product Ads
Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today? Extensions! Yup, fake hair. Well,…
It All Starts with a Good Foundation
Socrates said that “beauty is a short-lived tyranny,” but cosmetic companies will have you believing otherwise. The vast majority of ads for foundation feature celebrities and models, regardless of age,…
Julia Roberts – “Pretty Woman” or Not?
Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…