LifeLock’s Identity Theft Protection Services
Allegations: Falsely advertising that LifeLock protects, notifies, reimburses, and assists members whose personal information has been stolen when it does not provide the advertised services
LifeLock’s Marketing
Case Name (Date)
Avila et al. v. LifeLock, Inc. et al.
15-cv-1398, D. Ariz.
(July 2015)
Product/Service
LifeLock
Allegations
Falsely representing that its advertising was in compliance with an FTC settlement agreement
Falsely representing how the company protects consumers’ personal data
Status
Settled
(Final approval granted)
Class-Action Tracker
LifeLock
Allegations: Falsely marketing itself as a “comprehensive” network that provides service 24 hours a day, 7 days a week, 365 days a year and “stop[s] thieves before they do damage”…
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