LifeLock’s Marketing

September 2017: Plaintiffs filed a Notice of Appeal regarding the August 2017 order.

August 2017: A federal judge granted the company’s motion to dismiss the complaint finding, among other things, that the complaint did not adequately allege LifeLock made statements about its alert services with scienter (i.e., intent or knowledge of wrongdoing), a requirement when alleging fraud.

July 2015: A class-action lawsuit was filed against LifeLock for allegedly making misleading representations and failing to disclose important information in the advertising of its identity theft services. According to the complaint, the company falsely represented, among other things, that its advertising was in compliance with a settlement agreement with the FTC and that the company protected consumers’ data with the “same high-level safeguards as financial institutions” when, when according to plaintiffs, the advertising was not in compliance with the FTC settlement agreement and the company did not safeguard consumers’ information in the way it represented. (Avila et al v. LifeLock, Inc. et al, Case No. 15-cv-1398, D. AZ.)

For more information about other class-action lawsuits filed against LifeLock and TINA.org’s coverage of the company, click here.