Class Action

LifeLock’s Marketing

September 2017: Plaintiffs filed a Notice of Appeal regarding the August 2017 order.

August 2017: A federal judge granted the company’s motion to dismiss the complaint finding, among other things, that the complaint did not adequately allege LifeLock made statements about its alert services with scienter (i.e., intent or knowledge of wrongdoing), a requirement when alleging fraud.

July 2015: A class-action lawsuit was filed against LifeLock for allegedly making misleading representations and failing to disclose important information in the advertising of its identity theft services. According to the complaint, the company falsely represented, among other things, that its advertising was in compliance with a settlement agreement with the FTC and that the company protected consumers’ data with the “same high-level safeguards as financial institutions” when, when according to plaintiffs, the advertising was not in compliance with the FTC settlement agreement and the company did not safeguard consumers’ information in the way it represented. (Avila et al v. LifeLock, Inc. et al, Case No. 15-cv-1398, D. AZ.)

For more information about other class-action lawsuits filed against LifeLock and TINA.org’s coverage of the company, click here.

 


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LifeLock’s Identity Theft Protection Services

Class Action

LifeLock’s Identity Theft Protection Services

In March 2018, a class-action lawsuit was filed against LifeLock for allegedly falsely advertising its identity theft protection services. Specifically, the complaint alleges that LifeLock promises to protect, notify, reimburse,…

LifeLock

Class Action

LifeLock

October 2016: More objectors filed Notices of Appeal regarding the approval of the settlement. Click on the information below to see them. Carrasco Notice of Appeal Cochran Notice of Appeal…

LifeLock’s Automatic Renewals

Class Action

LifeLock’s Automatic Renewals

February 2016: A state judge granted final approval of the settlement. July 2015: A state judge preliminarily approved a settlement of a deceptive advertising class-action lawsuit filed against LifeLock. Among…


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Lifelock

As heard on Sirius XM:   Lifelock tells us that “Don” became the victim of identity theft and ran into trouble at home and at work. But Lifelock doesn’t mention…