Discounts on LensCrafters Eyewear
Allegations: Falsely advertising discounts off of artificially inflated reference prices
LensCrafters Accufit® Digital Measurement System
Multiple class-action lawsuits were consolidated to be heard together. More on the consolidated case is below.
Case Name (Date)
Allegra et al. v. Luxottica Retail North America d/b/a LensCrafters
17-cv-5216, E.D.N.Y.
(2017)
Product/Service
Accufit® Digital Measurement System
(a system that measures the distance between the centers of the pupils)
Allegations
Falsely advertising that the system “measures your eyes five times more precisely than traditional methods, down to a tenth of a millimeter” when LensCrafters uses a “decades-old technology” and manual measurements that must be rounded up to a full millimeter
Status
Settled
(Final approval granted)
https://www.accufitclassaction.com/
Class-Action Tracker
LensCrafters
Allegations: Advertising that customers who purchase eyeglasses at LensCrafters receive the benefits of its exclusive AccuFit® Digital Measurement System and obtain their pupillary distance measurement
Discounts at LensCrafters
In July 2017, a class-action lawsuit was filed against LensCrafters for allegedly deceptively advertising pricing discounts on prescription lenses. Specifically, plaintiffs claim that the retailer advertises specific percentage discounts off…
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