Discounts on LensCrafters Eyewear
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Discounts at LensCrafters
In July 2017, a class-action lawsuit was filed against LensCrafters for allegedly deceptively advertising pricing discounts on prescription lenses. Specifically, plaintiffs claim that the retailer advertises specific percentage discounts off of regular prices of lenses when, according to the complaint, the regular price is not displayed until after the purchase and the lenses are never offered for or sold at the regular price. (Seegert et al v. LensCrafters, Inc., Luxottica Retail North America, Inc., Luxottica Group S.P.A., Does 1-50, Case No. 17-cv-1372, S. D. CA.)
For more information about other class-action lawsuits regarding pricing discounts and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
LensCrafters Accufit® Digital Measurement System
Allegations: Falsely advertising that the system “measures your eyes five times more precisely than traditional methods, down to a tenth of a millimeter” when LensCrafters uses a “decades-old technology” and…
LensCrafters
Allegations: Advertising that customers who purchase eyeglasses at LensCrafters receive the benefits of its exclusive AccuFit® Digital Measurement System and obtain their pupillary distance measurement
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