Velasquez et al. v. Luxottica of America, Inc.
25-cv-74, C.D. Cal.
(Dec. 2024)
LensCrafters eyewear
Falsely advertising discounts off of artificially inflated reference prices
Pending
Allegations: Falsely advertising that the system “measures your eyes five times more precisely than traditional methods, down to a tenth of a millimeter” when LensCrafters uses a “decades-old technology” and…
Allegations: Advertising that customers who purchase eyeglasses at LensCrafters receive the benefits of its exclusive AccuFit® Digital Measurement System and obtain their pupillary distance measurement
In July 2017, a class-action lawsuit was filed against LensCrafters for allegedly deceptively advertising pricing discounts on prescription lenses. Specifically, plaintiffs claim that the retailer advertises specific percentage discounts off…
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