KIND Zero Added Sugar Bars
Allegations: Falsely marketing products as containing “ZEROg ADDED SUGAR”
Guerra et al. v. KIND, LLC
22-cv-6654, N.D. Cal.
(Oct. 2022)
KIND bars, cereals, oatmeal, and other snacks
Products provide less protein than advertised
Pending
Allegations: Falsely marketing products as containing “ZEROg ADDED SUGAR”
Allegations: Marketing that products are made with healthy, premium ingredients without disclosing that they contain a substantial amount of lead
Allegations: Misleadingly marketing products as “High in Fiber”
Allegations: Misrepresenting the amount of protein in products and misbranding some products by failing to include certain information required in the nutrition facts panel
Wave of complaints challenge sugar-free claims.
FDA says some KIND bars pack too much saturated fat to be advertised as “healthy” snack.