KIND Healthy Grains Cinnamon Oat Granola with Flax Seeds
Allegations: Misleadingly marketing products as “High in Fiber”
KIND Snack Bars “Health” and “All Natural” Claims
February 2019: The stay of the “natural” and “non-GMO” claims was lifted.
March 2018: Both the “natural” and “non-GMO” claims were stayed until August 15, 2018. The natural claims were stayed pending the FDA’s determination of the proper use of the term “natural” and the non-GMO claims were stayed pending the USDA’s work establishing a national GMO standard.
October 2016: An Amended Consolidated Class Action Complaint was filed. The complaint alleges that the company markets snack foods – including various flavors of Fruit & Nut bars, Nuts & Spices bars, and Healthy Grains Clusters – as “All Natural” and “Non GMO” when, in reality, the snacks contain heavily processed and genetically modified ingredients. (In Re KIND LLC “Healthy and All Natural” Litigation, MDL No. 15-cv-2645, S. D. NY.)
August 2015: Multiple similar false advertising class-action lawsuits filed against KIND, LLC were transferred to a New York court to be heard together. The actions allege that the company deceptively markets snack bars as “all natural,” “healthy,” a “good source of fiber,” and containing “no trans fat” when, in reality, they have little nutritional value, high levels of saturated fat, and non-natural ingredients. (In Re: KIND LLC “All Natural” Litigation, Case No. 2645, U.S. Judicial Panel on Multidistrict Litigation)
For more information about other class-action lawsuits filed against KIND LLC and TINA.org’s coverage of the company, click here.
Class-Action Tracker
KIND’s Protein Claims
Allegations: Products provide less protein than advertised
KIND Products
Allegations: Misrepresenting the amount of protein in products and misbranding some products by failing to include certain information required in the nutrition facts panel
Kind Fruit Bars and Other Snacks
In September 2018, a class-action lawsuit was filed against Kind LLC for allegedly misleadingly marketing Kind fruit bars and snacks – including Mango Apple Chia fruit bars and 5 Cherries…
KIND Bars
August 2015: This action was transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC…
KIND Bars and Snack Products
August 2015: This action was transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC…
KIND Snack Bars
August 2015: These actions were transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC…
KIND Bars “Weight Gain” Claims
In February 2016, a false advertising class-action lawsuit was filed against KIND, LLC. According to the complaint, the company misleadingly represents that scientific evidence shows that “eating two KIND bars…
KIND’s Snack Bars
In May 2015, two more class-action lawsuits were filed against KIND, LLC for allegedly falsely marketing Kind snack bars, including the KIND Fruit & Nut Almond & Apricot and KIND…
Various Kind Snack Bars
In June 2015, the plaintiffs voluntarily dismissed a false advertising class-action lawsuit against KIND, LLC. The complaint, which was originally filed in April 2015 and transferred to federal court in…
The Latest
FDA Tells KIND Bars to Lose ‘Healthy’ Claims
FDA says some KIND bars pack too much saturated fat to be advertised as “healthy” snack.