Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Case Name (Date)
Dolson et al v. The Procter & Gamble Company
21-cv-868, S.D.N.Y.
(Feb. 2021)
Product/Service
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations
Misleadingly representing that shampoo is plant-based and natural by using the phrase “Real Botanicals” and placing the Royal Botanical Gardens Kew seal on the bottles when the shampoo is made using synthetic substances that are chemically processed
Misleadingly representing that Royal Botanical Gardens Kew endorses the shampoo when the organization has not endorsed the product and Procter & Gamble paid to use the seal
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Class-Action Tracker
Herbal Essences Dry Shampoos and Conditioners
Allegations: Failing to disclose that products contain the carcinogen benzene
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
Herbal Essences Wild Naturals Hair Products
The Latest
Tide Purclean
Laundry detergent’s “plant-based” claims come under scrutiny.
Cascade Platinum
Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Williams-Sonoma to Pay $1 Million to Settle Deceptive Ad Lawsuit Sparked by TINA.org
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.
Ad Watchdog TINA.org Petitions FTC for Made in USA Rule
MADISON, CONN. August 22, 2019– Consumer advocacy organization, truthinadvertising.org (TINA.org), filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement…
TINA.org’s Made in USA Actions
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.