Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Case Name (Date)
Dolson et al v. The Procter & Gamble Company
21-cv-868, S.D.N.Y.
(Feb. 2021)
Product/Service
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations
Misleadingly representing that shampoo is plant-based and natural by using the phrase “Real Botanicals” and placing the Royal Botanical Gardens Kew seal on the bottles when the shampoo is made using synthetic substances that are chemically processed
Misleadingly representing that Royal Botanical Gardens Kew endorses the shampoo when the organization has not endorsed the product and Procter & Gamble paid to use the seal
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Class-Action Tracker
Herbal Essences Dry Shampoos and Conditioners
Allegations: Failing to disclose that products contain the carcinogen benzene
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
Herbal Essences Wild Naturals Hair Products
The Latest
Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.
Blowing the Whistle on These Super Bowl Advertisers’ Claims
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
Gillette Engaged in Deceptive Made in USA Marketing
Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…
Despite Boston-Made Claims, Many Gillette Products Wicked Imported
TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.