Häagen-Dazs Vanilla Milk Chocolate Ice Cream Bars
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Rice et al v. Dreyer’s Grand Ice Cream, Inc.
21-cv-3814, N.D. Ill.
(July 2021)
Häagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars
Misleadingly marketing that ice cream is covered in milk chocolate when the ingredients list reveals the coating contains an ingredient (coconut oil) not found in chocolate
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.
Your next adventure begins with this briefing.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.