Häagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars
Allegations: Misleadingly marketing that ice cream is covered in milk chocolate when the ingredients list reveals the coating contains an ingredient not found in chocolate
Sencen et al. v. Dreyer’s Grand Ice Cream Holdings, Inc.
20-cv-4024, S.D.N.Y.
(May 2020)
Häagen-Dazs Vanilla Milk Chocolate Ice Cream Bars
Falsely marketing products as vanilla ice cream dipped in milk chocolate when the ingredients list shows that the chocolate coating is actually a “milk chocolate and vegetable oil coating” and contains an ingredient (coconut oil) not found in chocolate
Allegations: Misleadingly marketing that ice cream is covered in milk chocolate when the ingredients list reveals the coating contains an ingredient not found in chocolate
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
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MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…
Complaint to FTC cites violations of agency’s Impersonation Rule.