Häagen-Dazs Vanilla Milk Chocolate Ice Cream Bars
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Rice et al v. Dreyer’s Grand Ice Cream, Inc.
21-cv-3814, N.D. Ill.
(July 2021)
Häagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars
Misleadingly marketing that ice cream is covered in milk chocolate when the ingredients list reveals the coating contains an ingredient (coconut oil) not found in chocolate
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
Purported closing-down sale is deceiving consumers, with the help of AI.
Company hits snooze on promised marketing changes.
Some things come with age. And some don’t.
Matt Gephardt, KSL.com
Is this drink’s packaging whispering sweet nothings?