Merchandise at Gap Factory Outlet Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
The Gap Discounts
August 2017: The Court of Appeal of the State of California affirmed the dismissal of the case.
May 2016: The named plaintiff filed a Notice of Appeal regarding the dismissal of this case.
February 2016: A judge dismissed this action finding that the complaint did not present any misleading representations about the products at outlet stores.
August 2014: A class-action lawsuit was filed against The Gap for allegedly using deceptive marketing practices. According to the complaint, the store deceives consumers about the quality of the items sold at its outlet stores by hiding the “Factory Store” label (this label indicates the item was made for the outlet store and is of inferior quality to the items sold at the retail stores). (Rubenstein v. The Gap Inc., Case No. BC555010, Superior Court of the State of California, County of Los Angeles).
For more information about other class-action lawsuits regarding the advertising of discounts and TINA.org’s coverage of the issue, click here.
To learn more about the deceptive advertising of sales, click here to read TINA.org’s article, The Price Is (Not Necessarily) Right.
Class-Action Tracker
Merchandise at Banana Republic Factory Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
Sales on Old Navy Merchandise
Allegations: Falsely advertising that sales are available for a specified and limited period of time
Discounts on Old Navy Merchandise
Allegations: Falsely advertising discounts from artificially inflated reference prices
Banana Republic’s SUPIMA® V-Neck T-Shirts
Allegations: Products contain less supima cotton than advertised
Promotions at The Gap
Allegations: Misleadingly marketing promotions without adequately disclosing exclusions and limitations
Rewards Points on the Gap Credit Cards
Allegations: Failing to disclose that the companies wipe out the rewards points customers accumulate on credit cards in certain situations, such as when credit cards are replaced due to loss…
Discounts at Old Navy Retail and Outlet Stores
February 2020: This case was transferred from state court to federal court. (Case No. 20-cv-1418, D.N.J.) January 2020: A class-action lawsuit was filed against Old Navy and The Gap for…
Discounts at Old Navy
In December 2019, a class-action lawsuit was filed against Old Navy for allegedly misleadingly advertising discounts by comparing a “discounted” price to a “regular” price that is false, inflated, and…
Discounts at Old Navy
October 2019: The case was transferred from state court to federal court. (Case No. 19-cv-7032, N. D. CA.) July 2019: A class-action lawsuit was filed against Old Navy for allegedly…
The Discounts at The Gap and Banana Republic
July 2019: A state court judge preliminarily approved a settlement agreement that would resolve this lawsuit. According to the settlement terms, class members who either do not have proof of…
Sales at the Gap and Old Navy
In July 2019, a class-action lawsuit was filed against The Gap and Old Navy for allegedly misleadingly advertising sales by comparing discounted prices to false former prices. (Hennessey et al…
Gap’s Discounts
January 2019: Plaintiffs moved for preliminary approval of a proposed settlement agreement that would resolve this case along with Veera v. Banana Republic. According to the settlement terms, class members…
Sales at Banana Republic
January 2019: Plaintiffs moved for preliminary approval of a proposed settlement agreement that would resolve this case along with Etman v. The Gap. According to the settlement terms, class members…
Banana Republic Honeycomb Merino Shawl Cardigan
In September 2017, a class-action lawsuit was filed against The Gap for allegedly deceptively representing that products – such as the Banana Republic Honeycomb Merino Shawl Cardigan – are “100%…
Discounts at The Gap and Banana Republic
In October 2017, a class-action lawsuit was filed against The Gap and Banana Republic for allegedly deceptively advertising discounts on apparel by misleadingly comparing lower discounted prices to fake original…
Discounts at The Gap and Banana Republic Stores
In October 2017, a class-action lawsuit was filed against The Gap and Banana Republic for allegedly deceptively advertising pricing discounts on apparel and other merchandise by misleadingly comparing percentage-off discounts…
Discounts on Gap Factory and Banana Republic Factory Websites
February 2017: After the complaint was amended in December 2016, a federal judge dismissed claims for equitable relief (a nonmonetary judgment, such as a court order requiring a party to…
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