Fairlife Milk
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Fairlife
Case Name (Date)
Thomas et al. v. Fairlife, LLC and The Coca-Cola Co. et al.
25-cv-1650, C.D. Cal.
(Feb. 2025)
Product/Service
Fairlife
Allegations
Falsely marketing that the company cares for animals and has zero tolerance for animal cruelty when the company supplies milk from facilities that abuse, neglect, torture and torment cows
Falsely marketing that the company uses sustainable practices when the company’s practices have a negative impact on the environment
Falsely marketing that plastic packaging is recyclable when the opaque containers contain a contaminant to the recycling process (titanium dioxide, or TiO2)
Status
Pending
(Claims against two individual defendants dismissed in January 2026 and certain claims against Coca-Cola, Fairlife, and Select Milk dismissed in February 2026)
Class-Action Tracker
Core Power Elite Vanilla High Protein Milk Shake
Core Power Vanilla Milk Shake
Fairlife Milk Products
The Latest
BodyArmor
Sports drink company’s Haterade-fueled ad claims head to FTC for further review.
A Deluge of Doublespeak
Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
Ad or Not? Big Papi’s Final Walk-Off
Sweet family moment or promotion for Coke?
Ad or Not? James Corden and The Late Late Show
Lots of James Corden’s Late Late Show segments go viral but which are ads?
Ad or Not? Coke and Ms. Gomez
This most-liked Instagram post of all time finally fesses up to what it really is.