Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In October 2019, a class-action lawsuit was filed against Dutch Gold Honey for allegedly misleadingly advertising that its Dutch Gold Buckwheat Honey is “True Source Certified” and has higher levels of antioxidants than other honeys when, according to plaintiffs, the honey in the product does not meet True Source’s definition of honey and is therefore not “True Source Certified,” and loses most of its antioxidants during the heating process. (Wolfe et al v. Dutch Gold Honey, Inc. and True Source Honey, LLC, Case No. 19-cv-4562, E.D. Penn.)
For more of TINA.org’s coverage of the marketing of honey products, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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