April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In October 2019, a class-action lawsuit was filed against Dutch Gold Honey for allegedly misleadingly advertising that its Dutch Gold Buckwheat Honey is “True Source Certified” and has higher levels of antioxidants than other honeys when, according to plaintiffs, the honey in the product does not meet True Source’s definition of honey and is therefore not “True Source Certified,” and loses most of its antioxidants during the heating process. (Wolfe et al v. Dutch Gold Honey, Inc. and True Source Honey, LLC, Case No. 19-cv-4562, E.D. Penn.)
For more of TINA.org’s coverage of the marketing of honey products, click here.
These definitions are a joke.
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