Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Dove Invisible Advanced Care Antiperspirant for Women
Case Name (Date)
Goulart et al v. Conopco, Inc. d/b/a Unilever
21-cv-892, E.D. Mo.
(March 2021)
Product/Service
Dove Invisible Advanced Care Antiperspirant for Women
Allegations
Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Status
Pending
Class-Action Tracker
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Packaging of Degree, Dove and Axe
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
Dove Invisible Dryspray
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2704, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly…
Degree® and Dove® Deodorants
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
The Latest
Does the Executive Suite Match the Empowerment Message in the Ad?
Here’s what the Super Bowl’s #likeagirl ad really means.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws?
A majority have faced false-ad challenges within past five years.
Suave Professionals Keratin Infusion 30-Day Smoothing Kit
According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known…
