
Merchandise at Banana Republic Factory Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
In October 2017, a class-action lawsuit was filed against The Gap and Banana Republic for allegedly deceptively advertising pricing discounts on apparel and other merchandise by misleadingly comparing percentage-off discounts to fake original prices. According to the complaint, the store consistently and regularly sells items at “discounted” prices and thus customers do not actually save the amount represented on receipts because they are actually buying items at the regular price. (Pallagrosi et al v. The Gap, Inc., Gap (Apparel) LLC, Gap International Sales, Inc., Banana Republic, LLC, and Banana Republic (Apparel) LLC, Case No. 17-cv-5905, N. D. CA.)
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Allegations: Falsely advertising discounts off of artificially inflated “original” prices
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