Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest Pro-Health
Case Name (Date)
Oliver et al. v. The Procter & Gamble Co.
26-cv-3859, S.D. Cal.
(July 2026)
Product/Service
Crest Pro-Health toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions and other oral health conditions
Status
Pending
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
The Latest
How Investing in the Cutting Edge Can Bleed You Dry
What consumers should know about software tethering.
Crest ‘Recycle Ready’ Toothpaste Tubes
The bottom line? Toothpaste tubes aren’t generally getting recycled.
2023 Reasonable Consumer Quiz
See how you stack up.
By the Numbers: Greenwashing Class-Action Lawsuits
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
CATrends: OTC Cold and Flu Meds Falsely Marketed as Nasal Decongestants
An FDA panel’s recent findings has led to a flood of lawsuits.