Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest Gum & Enamel Repair Toothpastes
Case Name (Date)
Keirsted et al v. The Procter & Gamble Co.
21-cv-778, M.D. Fla.
(May 2021)
Product/Service
Crest Gum & Enamel Repair Toothpastes
Allegations
Falsely marketing that the toothpastes repair gums
Status
Transferred to a court in New York to be heard with Nieves case (Case No. 21-cv-186)
Class-Action Tracker
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
The Latest
Ad Watchdog TINA.org Petitions FTC for Made in USA Rule
MADISON, CONN. August 22, 2019– Consumer advocacy organization, truthinadvertising.org (TINA.org), filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement…
TINA.org’s Made in USA Actions
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.
Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.
Blowing the Whistle on These Super Bowl Advertisers’ Claims
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.