Crest Pro-Health
Allegations: Falsely marketing that products improve gum health and treat gingivitis
Crest and Oral-B Gum & Enamel Repair Toothpastes
Case Name (Date)
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Product/Service
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations
Misleadingly representing that toothpastes will repair damaged gums and enamel
Status
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Class-Action Tracker
Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
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