Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Case Name (Date)
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Product/Service
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations
Misleadingly representing that toothpastes will repair damaged gums and enamel
Status
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
The Latest
2021 Reasonable Consumer Quiz
See how you stack up.
A Growing List of Coronavirus Scams
A master list of known and alleged scams.
Worst Ads of 2020 according to TINA.org
Microban 24
Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.
Tide Purclean
Laundry detergent’s “plant-based” claims come under scrutiny.