Burger King’s Whopper
Allegations: Falsely advertising Whoppers as containing larger burger patties and toppings than they actually do
Burger King’s Impossible Burger
September 2020: The appeal was dismissed for failure to prosecute. (Case No. 20-13128, 11th Cir.)
August 2020: The named plaintiffs filed a Notice of Appeal regarding the dismissal order.
July 2020: A federal judge dismissed this case concluding that Burger King delivered a non-meat patty, as advertised. The judge also denied class certification finding that the claims are too individualized.
November 2019: A class-action lawsuit was filed against Burger King for allegedly misleadingly marketing its Impossible Whopper Burger as meat-free and vegan when, according to plaintiffs, the Impossible burgers are covered in meat by-product because they are grilled on the same grills as traditional meat products. (Williams et al v. Burger King Corp., Case No. 19-cv-24755, S.D. Fla.)
Class-Action Tracker
Whopper
Allegations: Falsely marketing products as “safe” and “sustainable” when the packaging contains substances that are harmful to people and the environment
Burger King’s BOGO Coupon Promotion
April 2018: A federal judge granted final approval of the settlement agreement. December 2017: A federal judge preliminary approved the settlement agreement. The final fairness hearing is scheduled for April…
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TINA.org has tracked more than 100 lawsuits alleging greenwashing.
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Lawsuits challenge the amount of meat and toppings depicted in fast-food marketing images.
Burger King Spicy Chicken Fries
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CATrends: Marketing Claims for Products Containing PFAS
Class-action lawsuits target human and environmentally-friendly claims.
Burger King Rebel Whopper
U.K. regulator bans ads it said misleadingly implied that burger was suitable for vegans and vegetarians.