Ad Alert

Burger King Spicy Chicken Fries

The latest chapter in our Fast-Food Chicken Diaries.

Ad Alert

Burger King Spicy Chicken Fries

When Burger King announced the launch of its Spicy Chicken Fries, “a new, flaming hot version of its iconic Chicken Fries,” it noted that the item would be “available at participating restaurants nationwide from March 6 through May 14.”

But it appears the restaurant may have underestimated demand and the chicken promotion has left at least one consumer in a fowl mood.

Following up on a tip from a reader and hungry after skipping breakfast, visited a Burger King in Connecticut. As we pulled up to order we saw this poster advertising the Spicy Chicken Fries.

But upon ordering, we were told that they were sold out and that the item had been discontinued the previous week, more than two weeks before Burger King said the promotion would end.

A reader similarly reported seeing a Spicy Chicken Fries poster in the drive-thru of a Burger King in Texas on April 29.

The reader said his visit was prompted by a mailer he had received just a few days earlier promoting the new menu item. But he said he was told that that Burger King location never carried the Spicy Chicken Fries. He ended up ordering something else.

“Their ad for the Spicy Chicken Fries is what brought us to Burger King,” he said. “We don’t usually dine there otherwise.”

Both posters note in mouse print “Limited Time Only.”

Burger King did not respond to a request for comment.

This is just the latest chapter in our Fast-Food Chicken Diaries.

Previous poultry posts have covered  “100% Chicken Breast” containing rib meat, breast strips allegedly masquerading as “tenders” and big buckets of chicken in ads that aren’t what customers take home.

Find more of our coverage on fast food here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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