Breyers Vanilla Ice Cream

In June 2019, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing several varieties of Breyers vanilla ice creams – including Natural Vanilla, Homemade Vanilla, and French Vanilla – as containing flavor derived from vanilla beans when, according to plaintiffs, the ice creams contain unspecified “natural flavor” instead of vanilla extract or vanilla flavor. Plaintiffs also claim that the manufacturer deceptively adds annatto and beta-carotene to enhance the color of the ice cream, as well as brown specks to make the ice creams look more like the flavor comes from vanilla beans. (Derchin et al v. Unilever United States, Inc., Case No. 19-cv-3543, E. D. NY.)

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