
Balance of Nature
TINA.org investigated Balance of Nature, Inc., a Utah-based dietary supplement company founded by Dr. Douglas Howard, and found that the company and its founder deceptively claimed that taking Balance of…
Kopels et al. v. Evig LLC d/b/a Balance of Nature and Dr. Douglas Howard
25-cv-1065, C.D. Cal.
(May 2025)
Balance of Nature Fruits and Veggies Supplements
Misleadingly marketing that products provide “real nutrition” and maintain, protect and repair consumers’ health when they do not provide any meaningful nutrition and are not capable of providing such benefits
Pending
TINA.org investigated Balance of Nature, Inc., a Utah-based dietary supplement company founded by Dr. Douglas Howard, and found that the company and its founder deceptively claimed that taking Balance of…
Allegations: Falsely marketing Fruits and Veggies dietary supplements
Allegations: Misrepresenting that its products are “the highest quality whole food supplements available”
Allegations: Misleadingly marketing that supplements treat various health conditions, contain “100% whole fruits and vegetables,” and provide the “[n]utritional equivalent of over 5 servings” of fruits and vegetables
Eric Hananoki, Media Matters
This comes seven months after receiving an FDA warning letter citing unapproved drug treatment claims.
Off-balance testimonials abound on supplement site, as NAD refers health claims to the FTC.