Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Anderson et al. v. Almay, Inc. and Revlon, Inc.
22-cv-2722, S.D.N.Y.
(April 2022)
Various Almay cosmetics, including Skin Perfecting Healthy Biome Makeup, Clear Complexion Concealer, Goddess Gloss, and Truly Lasting Color Liquid Makeup
Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients (per- and polyfluoroalkyl substances, or PFAS)
Pending
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…
Changes come after TINA.org files complaint.
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
TINA.org investigation finds more than 100 USA labeling errors.
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.