Class Action

Almay Cosmetics Containing PFAs

Class Action

Almay Cosmetics Containing PFAs


Case Name (Date)

Anderson et al. v. Almay, Inc. and Revlon, Inc.
22-cv-2722, S.D.N.Y.
(April 2022)


Product/Service

Various Almay cosmetics, including Skin Perfecting Healthy Biome Makeup, Clear Complexion Concealer, Goddess Gloss, and Truly Lasting Color Liquid Makeup


Allegations

Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients (per- and polyfluoroalkyl substances, or PFAS)


Status

Pending



Legal Action

Almay

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…


Class-Action Tracker

Almay’s Hypoallergenic Products

Class Action

Almay’s Hypoallergenic Products

In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…


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‘Almay Simply American’ Slogan Gets a Makeover

Press Release

‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…