
Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Anderson et al. v. Almay, Inc. and Revlon, Inc.
22-cv-2722, S.D.N.Y.
(April 2022)
Various Almay cosmetics, including Skin Perfecting Healthy Biome Makeup, Clear Complexion Concealer, Goddess Gloss, and Truly Lasting Color Liquid Makeup
Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients (per- and polyfluoroalkyl substances, or PFAS)
Pending
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Changes come after TINA.org files complaint.
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
TINA.org investigation finds more than 100 USA labeling errors.
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.