Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Almay Cosmetics Containing PFAs
Case Name (Date)
Anderson et al. v. Almay, Inc. and Revlon, Inc.
22-cv-2722, S.D.N.Y.
(April 2022)
Product/Service
Various Almay cosmetics, including Skin Perfecting Healthy Biome Makeup, Clear Complexion Concealer, Goddess Gloss, and Truly Lasting Color Liquid Makeup
Allegations
Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients (per- and polyfluoroalkyl substances, or PFAS)
Status
Pending
Legal Action
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Almay’s Hypoallergenic Products
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…
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