Bored Ape Yacht Club, ApeCoins, and Collections of NFTs from Yuga Labs
Allegations: Failing to disclose that celebrities were paid for their endorsements and segments of a television show were actually paid ads
Charette et al. v. Adidas America, Inc.
23-cv-10114, E.D. Mich.
(Jan. 2023)
Inouye et al. v. Adidas America, Inc.
22-cv-416, M.D. Fla.
(Feb. 2022)
Perry et al. v. Adidas America, Inc.
23-cv-959, W.D. Penn.
(June 2023)
Smith et al. v. Adidas America, Inc.
22-cv-788, N.D.N.Y.
(July 2022)
Tribble et al. v. Adidas America, Inc.
23-cv-2060, C.D. Ill.
(March 2023)
Adidas NHL Jerseys
Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Charette case: Pending
Inouye case: Dismissed
Perry case: Pending
Smith case: Pending
Tribble case: Pending
Allegations: Failing to disclose that celebrities were paid for their endorsements and segments of a television show were actually paid ads
Allegations: Misleadingly marketing hockey jerseys as authentic when they are not the same as jerseys worn by NHL players on the ice
Allegations: Falsely advertising discounts from artificially inflated reference prices
September 2016: A federal judge denied the named plaintiff’s motion for class certification finding that plaintiffs failed to show that generalized proof can be used to resolve each class member’s…
The illusion of savings.
From ambiguous hashtags to delaying disclosure, the family continues to spurn federal endorsement guidelines.
Footwear maker joins list of companies settling misleading ad claims.
In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].” He went on to say that “EasyTone has been a…