Adidas NHL Jerseys
Allegations: Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Adidas Springblade Running Shoes
September 2016: A federal judge denied the named plaintiff’s motion for class certification finding that plaintiffs failed to show that generalized proof can be used to resolve each class member’s controversy and that the class is identifiable.
July 2015: A class-action lawsuit was filed against Adidas for, among other things, allegedly misleadingly representing that the Springblade running shoe’s design is a “cutting edge” running shoe technology and provides “explosive” energy returns that would enhance the running experience when, in reality, the shoe does not perform as advertised. (Ruffo et al v. Adidas America, Inc., Case No. 15-cv-5989, S. D. NY.)
For more information about other class-action lawsuits regarding the marketing of shoes and TINA.org’s coverage of the topic, click here.
Class-Action Tracker
Bored Ape Yacht Club, ApeCoins, and Collections of NFTs from Yuga Labs
Allegations: Failing to disclose that celebrities were paid for their endorsements and segments of a television show were actually paid ads
NHL Jerseys
Allegations: Misleadingly marketing hockey jerseys as authentic when they are not the same as jerseys worn by NHL players on the ice
Discounts at Adidas Outlet Stores
Allegations: Falsely advertising discounts from artificially inflated reference prices
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In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].” He went on to say that “EasyTone has been a…