U-Haul
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
U-Haul’s Advertised Prices
Case Name (Date)
Barnett et al. v. U-Haul International, Inc.
25-cv-9893, C.D. Cal.
(Sept. 2025)
Product/Service
U-Haul
Allegations
Failing to disclose a $1 environmental fee in advertised prices
Status
Pending
Legal Action
Class-Action Tracker
U-Haul
Allegations: Deceptively increasing the advertised price of rentals by way of its gasoline return policy and failing to adequately disclose the terms and conditions of the policy
U-Haul Rentals
Allegations: Misleadingly representing that it safeguards consumers’ personal information when it failed to do so and there was a data breach
U-Haul’s Reservation Guarantee Policy
Allegations: Falsely representing that U-Haul will pay $50 to customers who, after making reservations, do not receive the agreed upon equipment size, location, or pick up time
U-Haul’s Reservation Guarantee
Allegations: Falsely representing that U-Haul guarantees it will pay $50 to any customers who, after making reservations, do not receive the correct equipment size, location, or pick-up time
U-Haul Co. of West Virginia’s Environmental Fees
The Latest
U-Haul Uses ‘Bait-and-Switch’ Advertising, According to Investigation by Watchdog Group
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
U-Haul: Save the Trees
TINA.org looks into the math behind company’s environmental claim.
U-Haul’s Hidden Fees
How a $19.95 rental can cost you more than $60.