USANA
TINA.org investigated USANA Health Sciences, a Utah-based multilevel marketing company, and found that it has used unsubstantiated disease-treatment claims to market products and atypical income claims to market the business opportunity. TINA.org also found that numerous USANA-sponsored athletes advertised company products on their social media accounts without properly disclosing their material connection to the company.
Highlights
- Notified company of findings
- Company removed deceptive marketing claims from internet
Timeline
2024
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies USANA of its findings that the company has used atypical income claims to market its business opportunity.
2021
November 5
USANA sends a letter to TINA.org outlining the changes it made to its marketing as a result of TINA.org’s investigation.
November 3
TINA.org sends a letter to USANA regarding its ongoing use of deceptive health and income claims, as well as its use of deceptive and improperly disclosed influencer marketing.
October 26
The FTC provides USANA with formal notice regarding penalty offenses pertaining to deceptive income claims, as well as the use of endorsements without properly disclosing material connections.
June 30
TINA.org provides USANA with a copy of its letter to the FTC urging the Commission to implement a penalty offense program to address false earnings representations and misleading health claims within the direct selling industry.
2017
December 18
As part of its DSA income claims investigation, TINA.org sends a letter to USANA regarding its use of inappropriate income claims to market the business opportunity.
2016
November 22
As part of its DSA health claims investigation, TINA.org sends a letter to USANA regarding its use of inappropriate health claims to market products.
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.
What You Should Know about USANA
Supplement MLM takes down dozens of deceptive claims following TINA.org investigation.
Multilevel Marketing: The Day Job that Doesn’t Pay
More than 97 percent of DSA member companies use or have used misleading income claims.
Is the DSA Ignoring Illegal Health Claims?
TINA.org investigation reveals MLM supplements recommended for everything from cancer to Ebola.
TINA’s List
Readers have told us to look into these MLMs.