Modere
TINA.org investigated Modere, a California-based multilevel marketing company, and found that it has deceptively promoted supplements as able to balance hormones and treat symptoms of PMS and menopause, among other things, and has used atypical income claims to market its business opportunity.
Highlights
- Filed complaint with DSSRC
- DSSRC issued report finding the company engaged in deceptive marketing
Timeline
2025
April
Modere announces that it has ceased operations after 23 years in business.
2024
October 7
As part of its investigation into the menopause supplement industry, TINA.org notifies Modere of a deceptive marketing trend in the industry and urges it to review its marketing to ensure compliance with the law.
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Modere of its findings that the company has used atypical income claims to market its business opportunity.
2023
December 18
The DSSRC issues a case decision finding that Modere and its distributors use atypical income claims to market its business opportunity and unsubstantiated health claims to market its Project 23 dietary supplements, including the ability to treat certain symptoms of PMS and menopause. (The DSSRC determined that certain other product efficacy claims identified by TINA.org were properly substantiated.) The case decision noted that the company removed or modified more than 200 social media posts in response to the inquiry but did not commit to permanently discontinue certain efficacy claims in future advertising.
February 17
TINA.org files a complaint with the DSSRC urging it to investigate unsubstantiated health and income claims made by Modere and its distributors, and to take action.
2020
October-November
As part of its larger investigation of the 16 MLMs targeted by the FTC in April 2020 for making deceptive COVID-related claims, TINA.org finds that Modere has continued to make unsubstantiated health claims and deceptive income claims.
2017
December 18
As part of its 2017 investigation into all DSA-member companies, TINA.org notifies Modere of findings that it uses atypical income claims to market the business opportunity.
2016
November 22
As part of its 2016 investigation into DSA-member companies that sell nutritional supplements, TINA.org notifies Modere of findings that it uses unsubstantiated disease-treatment claims to market its products.
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