L’Oréal

TINA.org objected to a settlement that sought to resolve claims filed by the FTC against L’Oréal for deceptively advertising its Lancôme Génifique and L’Oréal Paris Youth Code skincare products by using false and unsubstantiated claims that its the products provided “clinically proven” anti-aging benefits by targeting users’ genes, as the settlement did not require the company to pay any monetary penalties.


Highlights

  • Objected to settlement
  • FTC entered final order approving the settlement

Timeline

2014
September 24

The FTC enters a final order approving the settlement, despite not providing consumers any relief for having been deceived by L’Oréal’s marketing.

July 23

TINA.org files an objection urging the Commission to, among other things, require L’Oréal to pay a monetary penalty for its deceptive advertising campaigns.

June 30

The FTC announces that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.


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