
L’Oréal
TINA.org objected to a settlement that sought to resolve claims filed by the FTC against L’Oréal for deceptively advertising its Lancôme Génifique and L’Oréal Paris Youth Code skincare products by using false and unsubstantiated claims that its the products provided “clinically proven” anti-aging benefits by targeting users’ genes, as the settlement did not require the company to pay any monetary penalties.

Highlights
- Objected to settlement
- FTC entered final order approving the settlement
Brands
Timeline
2014
September 24
The FTC enters a final order approving the settlement, despite not providing consumers any relief for having been deceived by L’Oréal’s marketing.
July 23
TINA.org files an objection urging the Commission to, among other things, require L’Oréal to pay a monetary penalty for its deceptive advertising campaigns.
June 30
The FTC announces that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.
Featured

FTC Ignores Pleas to Make L’Oréal Pay
Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
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Class-Action Tracker

CeraVe Acne Products
Allegations: Misleadingly representing that products were safe

La Roche-Posay Acne Products
Allegations: Misrepresenting that products were safe when they contained, or were at risk of containing, the carcinogen benzene

Several Brands of Sunscreen Sold at Walgreens
Allegations: Falsely advertising sunscreens as waterproof

L’Oréal Waterproof Mascara
Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans

L’Oréal Paris Cosmetics
Allegations: Misleadingly marketing cosmetics as made in France when they are actually manufactured in the United States and Canada

Dark & Lovely Hair Relaxers
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including endometriosis, abnormalities in reproductive organs, and various cancers

Dark & Lovely, Motions, Organica Root Stimulator, and Olive Oil Relaxer
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including cancer

L’Oréal and Soft Sheen Hair Straighteners and Relaxers
Allegations: Misrepresenting products as safe when they contain chemicals that increase the risk of cancer

Various L’Oréal and Lancôme Products with SPF Protection
Allegations: Falsely advertising that products provide protection from the sun for 24 hours

Redken Dry Shampoo
Allegations: Failing to disclose that products contain the carcinogen benzene

Clarisonic Face Brushes
Allegations: Falsely advertising face brushes as waterproof

L’Oreal Collagen Products
Allegations: Falsely advertising that products “restore [the] skin’s cushion” and “smooth wrinkles” when collagen applied topically does not penetrate skin to provide such benefits

Bottles of Liquid Cosmetics from L’Oréal
Allegations: Misleadingly stating the amount of product in bottles without disclosing that bottles have defective pumps that fail to dispense significant amounts

CeraVe Moisturizing Lotions

Oil-Free Cosmetics from Maybelline and L’Oréal

EverSleek KeratinCaring Hair Products

L’Oréal and Maybelline Liquid Cosmetics

L’Oréal Liquid Cosmetics

CeraVe Eczema Products

L’Oréal’s Revitalift Products

Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit

CeraVe Baby Sunscreen

Amla Legend Rejuvenating Ritual Relaxer

L’Oreal Paris® Advanced Haircare Total Repair 5 Damage Erasing Balm

Matrix Essentials and L’Oreal Keratindose Products

Maybelline Super Stay Lipstick

Maybelline SuperStay Makeup

Urban Decay Lush Lash System and Other Eyelash-Boosting Products
