L’Oréal
TINA.org objected to a settlement that sought to resolve claims filed by the FTC against L’Oréal for deceptively advertising its Lancôme Génifique and L’Oréal Paris Youth Code skincare products by using false and unsubstantiated claims that its the products provided “clinically proven” anti-aging benefits by targeting users’ genes, as the settlement did not require the company to pay any monetary penalties.
Highlights
- Objected to settlement
- FTC entered final order approving the settlement
Brands
Timeline
2014
September 24
The FTC enters a final order approving the settlement, despite not providing consumers any relief for having been deceived by L’Oréal’s marketing.
July 23
TINA.org files an objection urging the Commission to, among other things, require L’Oréal to pay a monetary penalty for its deceptive advertising campaigns.
June 30
The FTC announces that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.
Featured
FTC Ignores Pleas to Make L’Oréal Pay
Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
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L’Oréal Mascara
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Class-Action Tracker
Various L’Oréal and Lancôme Products with SPF Protection
Allegations: Falsely advertising that products provide protection from the sun for 24 hours
Redken Dry Shampoo
Allegations: Failing to disclose that products contain the carcinogen benzene
L’Oréal and Soft Sheen Hair Straighteners and Relaxers
Allegations: Misrepresenting products as safe when they contain chemicals that increase the risk of cancer
Dark & Lovely, Motions, Organica Root Stimulator, and Olive Oil Relaxer
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including cancer
Dark & Lovely Hair Relaxers
Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including endometriosis, abnormalities in reproductive organs, and various cancers
Clarisonic Face Brushes
Allegations: Falsely advertising face brushes as waterproof
L’Oréal Waterproof Mascara
Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans
L’Oréal Paris Cosmetics
Allegations: Misleadingly marketing cosmetics as made in France when they are actually manufactured in the United States and Canada
L’Oreal Collagen Products
Allegations: Falsely advertising that products “restore [the] skin’s cushion” and “smooth wrinkles” when collagen applied topically does not penetrate skin to provide such benefits
Bottles of Liquid Cosmetics from L’Oréal
Allegations: Misleadingly stating the amount of product in bottles without disclosing that bottles have defective pumps that fail to dispense significant amounts
CeraVe Moisturizing Lotions
In December 2020, a class-action lawsuit was filed against CeraVe and L’Oréal for allegedly falsely advertising CeraVe moisturizing lotions as oil-free when, according to plaintiffs, they do contain oils. (Gruber…
Oil-Free Cosmetics from Maybelline and L’Oréal
In December 2020, a class-action lawsuit was filed against Maybelline and L’Oréal for allegedly falsely adverting that Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer, and L’Oréal…
EverSleek KeratinCaring Hair Products
September 2020: A federal judge dismissed the complaint concluding that a “simple reading” of the ingredients list and other statements on the product label make it clear that the hair…
L’Oréal and Maybelline Liquid Cosmetics
August 2019: Plaintiffs filed a Notice of Appeal regarding the dismissal order. July 2019: A federal judge dismissed this case concluding that the claims were preempted by federal law and…
L’Oréal Liquid Cosmetics
In February 2020, a class-action lawsuit was filed against L’Oréal for allegedly deceptively marketing its liquid cosmetics without disclosing that the bottles have defective pumps that do not dispense a…
CeraVe Eczema Products
May 2019: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. January 2019: A class-action…
L’Oréal’s Revitalift Products
In February 2019, a class-action lawsuit was filed against L’Oréal for allegedly misleadingly marketing that Revitalift® products will affect the structure and function of skin by making unqualified claims that…
Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit
January 2018: The Smith case was transferred to the Southern District of Alabama to be consolidated with similar cases. (Smith v. L’Oreal USA, Inc. and Soft Sheen-Carson, LLC, Case No.…
CeraVe Baby Sunscreen
May 2017: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. March 2017: A class-action…
Amla Legend Rejuvenating Ritual Relaxer
March 2017: Plaintiffs filed an amended complaint making similar allegations (i.e., that the companies do not adequately warn consumers that the Amla relaxer causes injuries, including hair loss and chemical…
L’Oreal Paris® Advanced Haircare Total Repair 5 Damage Erasing Balm
February 2017: This action was dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. November 2016: A class-action lawsuit was filed against L’Oreal…
Matrix Essentials and L’Oreal Keratindose Products
In January 2017, a class-action lawsuit was filed against L’Oreal and Matrix Essentials for allegedly falsely marketing Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and Pro-Keratin…
Maybelline Super Stay Lipstick
July 2014: Upon reaching a settlement agreement, the Leebove case was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiffs’ claims and…
Maybelline SuperStay Makeup
July 2014: The parties agreed to dismiss this lawsuit. It was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the plaintiffs and When a…
Urban Decay Lush Lash System and Other Eyelash-Boosting Products
August 2014: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice,…
Urban Decay Lush Lash System
August 2015: This action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. because the parties reached a settlement. The settlement…