LifeVantage
TINA.org investigated LifeVantage as part of its larger investigations into unsubstantiated disease-treatment claims and atypical income claims used by MLM companies.
To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.
To read more about TINA.org’s 2017 DSA Income Claims Investigation, click here.
To read more about TINA.org’s 2016 DSA Health Claims Investigation, click here.
How We Took Action
2024
February 29
LifeVantage responds to TINA.org’s income claims findings.
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies LifeVantage of its findings that the company has used atypical income claims to market its business opportunity.
2021
October 26
The FTC sends LifeVantage a Notice of Penalty Offenses Concerning Money-Making Opportunities putting the company on formal notice that it is an unfair or deceptive trade practice to misrepresent that profits or earnings are the ordinary, typical or average profits or earnings made by participants, and to fail to disclose conditions affecting income, such as expenses borne by the participants, among other things.
June 30
TINA.org sends a letter, along with a list of more than 660 direct selling companies that includes LifeVantage, to the FTC urging it to implement a penalty offense program targeting the direct selling industry and its market-wide practice of using deceptive earnings representations and false health claims.
2018
January 3
LifeVantage responds to TINA.org’s 2017 health claims findings.
2017
December 18
As part of its 2017 investigation into all DSA-member companies, TINA.org sends a letter to LifeVantage regarding its use of false and unsubstantiated income claims to promote its business opportunity.
2016
December 2
LifeVantage responds to TINA.org’s 2016 health claims findings.
November 22
As part of its 2016 investigation into all DSA-member companies selling nutritional supplements, TINA.org sends a letter to LifeVantage regarding its use of inappropriate health claims to market products.
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.
#RealDirectSellers Don’t Obtain Financial or Time Freedom
LifeVantage Faces Pyramid Scheme Lawsuit
“False dreams of wealth” are touted in an attempt to make up for products that are “snake oil,” complaint alleges.
2017-2021 Pyramid Scheme Class Actions
Pyramid scheme claims against MLM companies on the rise.
Bogus Cancer Cures Touted Online Receive FDA Warning
Agency warns that “miracle cures” may also contain dangerous ingredients.
TINA’s List
Readers have told us to look into these MLMs.
Class-Action Tracker
LifeVantage Pyramid Scheme Claims
Allegations: Operating an illegal pyramid scheme