LifeVantage Pyramid Scheme Claims

Case Name (Date)

Smith et al. v. LifeVantage Corp. et al.
18-cv-621, D. Utah
(Jan. 2018)

Product/Service

LifeVantage business opportunity and products, including Protandim supplements

Allegations

Operating an illegal pyramid scheme that rewards recruiting consultants over retail sales

Making false and misleading income claims about distributors’ ability to earn substantial income and achieve financial freedom when the majority of distributors lose money

Making false and misleading claims about products, including that Protandim can treat or prevent diseases such as cancer and diabetes, and misrepresenting the scientific support and patents for Protandim

Status

Certain claims dismissed by court in 2019 and 2020; remaining claims voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.