LifeLock’s Identity Theft Protection
Is your Social Security number as vulnerable as this company claims?
Is your Social Security number as vulnerable as this company claims?
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
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LifeLock’s ads say the company will relentlessly protect your identity. But how much can they really do?
As heard on Sirius XM: Lifelock tells us that “Don” became the victim of identity theft and ran into trouble at home and at work. But Lifelock doesn’t mention…
Allegations: Falsely advertising that LifeLock protects, notifies, reimburses, and assists members whose personal information has been stolen when it does not provide the advertised services
Allegations: Falsely representing that its advertising was in compliance with an FTC settlement agreement and falsely representing how the company protects consumers’ personal data
Allegations: Falsely marketing itself as a “comprehensive” network that provides service 24 hours a day, 7 days a week, 365 days a year and “stop[s] thieves before they do damage”…