CATrends: What the Fudge?
Lawsuits allege brownie brands and others lack the essential dairy ingredients to call their products fudge.
Entenmann’s
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Entenmann’s All Butter Loaf Cake
Allegations: Falsely marketing that butter is the only shortening ingredient when it isn’t
Entenmann’s Chocolate Fudge Iced Cake
Allegations: Misleadingly marketing that the icing is fudge when it is missing ingredients essential to fudge and contains ingredients not found in fudge
Entenmann’s All Butter Loaf Cakes
Allegations: Misleadingly marketing the cakes as “All Butter” when they also contain soybean oil
Bimbo Bakeries
April 2020: A federal judge granted preliminary approval of a settlement agreement in which the company agreed to change the marketing materials for several of its baked goods. According to…