Entenmann’s Butter Loaf Cakes
Allegations: Misleadingly marketing products as “All Butter” without adequately disclosing that artificial flavors enhance the butter taste
Entenmann’s All Butter Loaf Cake
November 2021: This case was dismissed.
April 2021: Plaintiffs filed an amended complaint.
October 2020: A class-action lawsuit was filed against Bimbo Bakeries for allegedly falsely marketing that butter is the only shortening ingredient in Entenmann’s All Butter Loaf Cake when, according to plaintiffs, the ingredients list reveals that the cake also contains soybean oil. Plaintiffs also claim that the cake contains artificial butter flavoring to make consumers think the cake contains more butter than it actually does. (Boswell et al v. Bimbo Bakeries USA, Inc., Case No. 20-cv-8923, S.D.N.Y.)
Class-Action Tracker
Entenmann’s Butter Loaf Cake
Allegations: Misleadingly marketing cakes as “all butter” when they contain artificial flavors that enhance the butter taste
Entenmann’s Chocolate Fudge Iced Cake
Allegations: Misleadingly marketing that the icing is fudge when it is missing ingredients essential to fudge and contains ingredients not found in fudge
Entenmann’s All Butter Loaf Cakes
Allegations: Misleadingly marketing the cakes as “All Butter” when they also contain soybean oil
Bimbo Bakeries
April 2020: A federal judge granted preliminary approval of a settlement agreement in which the company agreed to change the marketing materials for several of its baked goods. According to…
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CATrends: What the Fudge?
Lawsuits allege brownie brands and others lack the essential dairy ingredients to call their products fudge.