Xtreme Nitro and Maxx Test 300

Want to see almost every suspicious weight-loss ad technique in one place? Look no further. We recently received an email that had the subject line “Strenght Muscle – Instant Fitness” and contained a link to what looks like a health newsletter. If you thought the subject line should say Strength Muscle, because “strenght” isn’t a thing, you would be right. But also, you would be wrong, because for some reason the site really is called Strenght Muscle. The homepage half-heartedly tries to pretend it doesn’t have a ridiculous misspelled version of what would already be a pretty silly name…

…but whether it succeeds is debatable.

Strenght Muscle makes incredible claims about two diet supplements, Xtreme Nitro and Maxx Test 300. These claims include:

• “It’s a deadly combo for getting insanely ripped.”
  
• “The two supplemental are clinically proven to flush out all the junks in your body and melt away body fat without harming your immune system.” [Ed. – why must fat always “melt away” in ads like this?]
• “lose the fat & get shredded abs in less than 1 month”
• “I Gained 13.9 Lbs of muscle in 4 Weeks while losing 8.5 pounds of fat with No Special Diet and No Intense Exercise. That’s a total of 22.4 pounds of fat lost, because of the 13.9 lbs of muscle gained!”

Red Flags:

• Poor spelling and grammar throughout, even without counting “Strenght.”
• Just about every link in the newsletter goes to the product order page for Xtreme Nitro or Maxx Test 300, including the links that say “Yoga” or “Click on the video to play.”
• Extreme (or should we say “Xtreme”?) weight-loss and muscle-building claims are unsupported by scientific evidence.
• Right-clicking is disabled on the newsletter page. This means you can’t view the page source or lots of other revealing information.
• The newsletter advertises an exclusive, limited “An advertising term used to lure you into buying something that’s not free. A mythical concept, much like time travel and bigfoot. trial” of each supplement that ends on the current date.
• When you click through to the product pages and read the terms of service, it becomes clear that buying either product will get you entangled in a negative-option offer. After your free trial, which lasts only 14 days, you will be charged $79.95 for each bottle of Xtreme Nitro and $87.47 for each bottle of Maxx Test 300 you received in addition to shipping and handling. You will continue to receive these products and be charged every month until you cancel.
• When you try to leave the page, you get one of these An advertisement that pops up in a new window when you’re browsing the internet. windows:

And did we mention the newsletter isn’t a real newsletter? The Terms and Conditions in fine print at the bottom of the page include the following (emphasis added):

We could go on, but hopefully you now have enough reason to think twice before ordering these products. And as always, you should check with your doctor before taking any new dietary supplements.

For another very similar ad alert, see Xtreme Muscle Pro.